Why is the ordinary so cheap

They prefer to put higher concentrations of active ingredients. This is a major reason why The Ordinary is able to keep their prices down.

Why is The Ordinary so popular?

The Ordinary which comes under the brand DECIEM, features the most popular skincare ingredients, like niacinamide and hyaluronic acid, and focuses on delivering the best quality ingredients, at a very attractive price. Part of the brand’s appeal is that it’s actually affordable for everyone.

Does The Ordinary actually work?

Our Verdict. Overall, we think that The Ordinary products are formulated well with high-quality, evidence-based ingredients. And it’s a plus that the products are priced low, making this brand accessible to many consumers.

Why is The Ordinary closing?

To refocus its business in science-first skincare. Deciem recently announced it would close HIF, Hylamide, Abnomaly and The Chemistry Brand in an Instagram post. The beauty company will focus on its crown jewel, The Ordinary, known for its affordable, ingredient-focused serums, as well as skincare brand NIOD.

What is the best website to buy The Ordinary products?

The top places to buy The Ordinary

  1. Deciem.
  2. Beauty Bay.
  3. Cult Beauty.
  4. Look Fantastic.
  5. Space NK.

Why did Sephora stop selling The Ordinary?

“We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The Ulta move is happening ahead of schedule, with WWD reporting that it was originally slated for 2019.

Is The Ordinary expensive?


Nothing costs more than $30. In fact, the majority of it clocks in for less than $10. This is largely in part thanks to The Ordinary’s dedication to transparency, resulting in prices that aren’t significantly marked up. But despite its low price point, the brand can be intimidating.

Which skincare brand is best?


Here, check out our list of the MVPs and OGs of the skincare world, and the essential products to try first from each brand.

  1. CeraVe. Amazon. SHOP AT AMAZON. …
  2. Avène. Avène. SHOP AT DERMSTORE. …
  3. Biossance. Biossance. …
  4. Olay. Olay. …
  5. Dr. Barbara Sturm. …
  6. Augustinus Bader. Augustinus Bader. …
  7. U Beauty. Violet Grey. …
  8. Versed. Dermstore.

Is The Ordinary FDA approved?

No certificate from the FDA. The Food and Drug Administration on Friday warned consumers against the purchase and use of skincare brand The Ordinary’s products for lack of certification.

Is The Ordinary good for teenage skin?


If you want to introduce your teen to skincare but they have no particular issues, The Ordinary Daily Set contains the Squalane Cleanser, Hyaluronic Acid and Natural Moisturising Factors. This would be a good place to start. Don´t forget to add SPF!

What is the controversy with The Ordinary?

2018: A small skin-care scandal is sparked when members of Reddit’s avid skin-care boards discover a social media ad for The Ordinary taking an obvious stab at competitor Drunk Elephant, which reads "one would have to be drunk to overpay for Marula," the brand’s hero ingredient.

Who owns The Ordinary now?


Estée Lauder’s newest acquisition is Deciem, parent company of six brands including their most popular one: The Ordinary. Estee Lauder already owned about 28% of Deciem and just signed a deal to acquire the remaining of the company throughout a 3-year period.

Who owns The Ordinary brand?

Estée Lauder Companies

Estée Lauder Companies officially owns the majority of The Ordinary’s Deciem.

How do you know if a product is original ordinary?


Deciem often update formulas, so sometimes even the authentic products can differ. Another way to check if The Ordinary product you have is authentic is by the product itself; colour, texture & smell. You can find an excellent rundown of all The Ordinary products here with colour, texture and smell.

Does Amazon sell original ordinary products?


Get the original one fulfilled by the Ordinary via Amazon here.

Who created The Ordinary?


Brandon Truaxe

In 2013, Brandon Truaxe founded Deciem, known as “the abnormal beauty company,” with the goal of raising transparency in the beauty industry. The company’s portfolio includes six brands; The Ordinary is its largest brand followed by NIOD.

Is The Ordinary being discontinued?

The Ordinary’s acne-busting salicylic acid serum is officially back, after years of fans begging. The cult product was discontinued in 2019.

Where is The Ordinary made?

“DECIEM is the parent company of The Ordinary and all of The Ordinary products are manufactured or bottled in Canada in GMP-compliant facilities.”

Where does The Ordinary come from?

The origin story In August 2016, Toronto-based beauty company Deciem launched The Ordinary, a line of 27 products sold only online.

Is The Ordinary skincare high quality?

The Ordinary are, without a doubt, one of those companies that has come along and revolutionised an entire industry. Never before have we seen such an innovative skincare brand which delivers high quality products for a fraction of the normal market cost.

Why has The Ordinary increased in price?

There are a couple of reasons why prices are changing. Deciem cites the growing cost of raw ingredients, packaging and shipping, as well as the cost of making processes environmentally friendly — a strong belief of theirs.

What are the top 5 ordinary products?


Healthline’s picks for the best products from The Ordinary

  1. Squalane Cleanser.
  2. Glycolic Acid 7% Toning Solution.
  3. High-Adherence Silicone Primer.
  4. Natural Moisturizing Factors + HA.
  5. Salicylic Acid 2% Masque.
  6. AHA 30% + BHA 2% Peeling Solution.
  7. Azelaic Acid Suspension 10%
  8. Buffet.

What is the no 1 skincare brand?

#1 / Estée Lauder.

What is the number 1 dermatologist recommended brand?

What you need to know. Developed with dermatologists, CeraVe is the #1 dermatologist recommended skincare brand1.

Is ordinary alcohol free?


Pros of The Ordinary Hyaluronic Acid 2% + B5 Hydration Support Formula: alcohol free, free from parabens, sulphates and mineral oil, vegan, silicon-free. Costs only $6.80!

Is The Ordinary safe to use?

MANILA, Philippines — The Food and Drug Administration (FDA) has cautioned the public against buying and using three products of The Ordinary, which it said are “unauthorized cosmetic products.”

Is Ordinary A medical grade?

Products like The Ordinary, Murad, Paula’s Choice, Living Proof, and La Roche-Posay as well as countless other brands are known as Medical Grade Skin Care Products.

Can 14 years old use niacinamide?

Niacinamide is one of the most versatile skincare ingredients and is super easy to incorporate into your routine. Suitable for all skin types and all ages (from teens to mature skin) it can be used both morning and evening but remember consistency is key if you want to see results.

Can a 14 year old use serum?

No, you can start using Vitamin C serum once you are 20.

Can an 18 year old use niacinamide?

Anyone above the age of 18 can use Niacinamide, skin type no bar. However, if you have very sensitive skin or a lot of allergies, its best to do a patch test and consult your dermatologist before you give it a go.

Did Sephora buy The Ordinary?

Fresh on the heels of Deciem’s acquisition by the Estée Lauder Cos., The Ordinary is expanding into hundreds of Sephora brick-and-mortar stores. The brand will offer 24 skin care and hair care stock keeping units at Sephora’s more than 430 physical stores across North America, starting July 16.

Is The Ordinary from Korea?


Korean Skincare Products When Canadian company Deciem launched skincare brand The Ordinary in 2016, their effective products at unbeatable prices commanded the attention of the beauty industry.

Does ordinary ever go on sale?

On the 1st November 2019, Deciem went live with their Black Friday Sale. I was told that it would be different from previous years, but this was a bit of a surprise. Deciem gave 23% off absolutely everything for the whole month of November, including The Ordinary.

Who is the target audience of The Ordinary?

skincare addicts

The main target of The Ordinary is clearly skincare addicts, very educated customers who are passionate about skincare.

What does Deciem stand for?

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. The company name is a metaphor of sorts. According to a company representative, "The name comes from decima, which means ‘ten’ in Latin.

Why is Deciem controversial?

As Deciem’s sub-brand the Ordinary gains popularity for its $9 acids, its founder gains notoriety for his incendiary and even offensive Instagram presence. He’s used the platform to insult fans, cancel partnerships, and even posted a photo of an impoverished-looking New Yorker in front of one of the brand’s stores.

Is Deciem safe?

While each ingredient has been tested and is considered safe for topical application, DECIEM products have not been tested on pregnant or breastfeeding people. When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

How long has Ordinary been around?

The Ordinary was released as a product line in September 2016, just a few months after the company started opening retail locations. It was Deciem’s 11th brand. None of its products cost more than $15.

Does The Ordinary use parabens?

The brand’s website states that as well as being free from parabens and sulphates, all its products are free from animal oils. It also states “[Parent Company] DECIEM does not test on animals and does not pay others to do so.

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